Samsung is global technology company that specializes in phones, TV and audio, computing and more. They hold strong values of progressive-innovation and reliability for their customers. I strived to create a more memorable visual identity so that they can stand out in the sea of technology companies. I achieved this by looking into Samsung’s heritage where I discovered the word Samsung translates to 3 stars. This led me to reintroduce 3-star icons within the logo and an established color pallet.
